Branding & Strategy
Our team lives and breathes the unconstrained world of digital business sans frontiers. We thrive on understanding your business, your ideas, aspirations and objectives. Our passion is to see you succeed in the digital commerce realm and beyond. All team members are engaged in client branding & strategy through regular team meetings.
Visual Identity
Your visual identity encapsulates all elements of visual information and perception associated with your company and brand. This symbolic embodiment serves to create positive associations and expectations of your brand, meanings that cannot be conveyed through words alone.
Visual identity is influenced by your logo, colour schemes, typography and overall design but can also be influenced by dress codes, retail organisation and even building architecture.
An innovative, creative, intelligent and above all else, consistent visual identity establishes prominent market visibility for your brand and communicates the values and direction of your organisation to stakeholders, employees and customers.
Brand Positioning
Brand positioning is how your brand and products are perceived in the marketplace. It establishes where your offerings - products or services, and by extension your brand - sit in the market in relation to your competitors.
Awareness of your position in the market is essential in identifying marketing opportunities to grow your market share through better understanding of your current customer base and expanding into new segments.
Ultimately you want your brand to own a word, phrase or segment in the minds of your target demographic in your identified marketplace. In simplest terms, successful brand positioning enables a brand image and identity to instantly have meaning for consumers and differentiate it from competitor brands.
Market Presence
Your digital market presence is your brand's communication and overall engagement with the market. You want your brand to be discussed and referenced to build your brand recognition and positioning, enhance your customer experience and drive your brand's reputation.
Your digital presence is evaluated by consumer interest and participation in your brand through common online platforms. These platforms include media outlets, consumer bodies, retail markets, after markets, communities and social media.
Training & Relations
For all the considerable investment made in your brand it can be quickly undone by simple mistakes made by employees through lack of training. Investment in your brand shouldn't all be looking out, you also need to look in.
Often team members have differing understanding of and may be working against each other, each pulling in different directions. We can help by providing your team with the skills and process to run parts or all of your online marketing program. Just let us know what you are interested in and we can customise a program. Recent training programs have covered:
- Online brand awareness and positioning,
- Online engagement & audience development,
- Content marketing strategy & management,
- Social media strategy & management,
- SEO basics, tactics, and tips.
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Blake Digital promised to deliver us the website we wanted, within a guaranteed timeframe, against a guaranteed cost. They DELIVERED!
INKA Surgical
We achieved a website that surpassed our expectations. Our clients state that we have delivered the best site in the industry. -
Blake Digital relaunched our website and put together an effective AdWords campaign that has really made a difference to our business. They also continue to provide us with ongoing support by encouraging, following up and ensuring we keep our website content fresh. Thank you for the great support.
West End Legal -
Vinnies WA has worked with Blake Digital for many years and highly recommend their service and professionalism. They have assisted us in our initial digital media strategy along with delivering ongoing social media marketing, development of numerous websites plus graphic design services. We enjoy working with the Blake Digital team and will continue to utilise their services.
St Vincent de Paul Society (WA) -
Enlisting Blake Digital to create our website was one of our best decisions. It's been smooth sailing from the get-go. They did an amazing job in translating our ideas beautifully to our new website. Blake Digital have been promptly responsive to any queries we have had and spot on with their design suggestions, not to mention their expertise with the functionality of our site. Very approachable, very professional, they nailed our requirements.
Lawley Legal -
With Blake Digital’s expertise, communication and helpful staff they have taken our company’s web presence to a new level.
Diana Dann, Excess Power Equipment -
Blake Media has created digital platforms to market Windu Villas to a global audience. Our position as a leader in the very competitive luxury, private villa market in Bali is to a significant degree due to the strategic input provided by Blake Media, and the supporting digital marketing tools they have developed for us.
Windu Villas Bali