Marketing & Advertising
We believe in a holistic marketing strategy, that is all the parts that are intimately interconnected and integral to your broader marketing strategy. We don't believe in putting all your eggs in the one basket or paying for leads and conversions which only cease the moment you stop paying. Instead, we work to build your digital equity and increase your organic conversions.
Search Engine Optimisation
Commonly referred to as SEO, search engine optimisation is the process of making sure your website ranks highly in search engine results such as Google. The higher your search results the greater the "traffic" to your website. SEO should be a vital part of your digital marketing strategy to ensure you are getting the highest possible amount of traffic to your website.
We use many techniques in our SEO strategy which constantly evolve with search engine updates, including:
- Keyword optimisation
- On-page optimisation
- Content marketing strategy
- Regular traffic reports
- Google business updates
- Best-practice design & coding
Search Engine Marketing and Pay-Per-Click
Search Engine Marketing (SEM) and Pay-Per-Click (PPC) incorporates both search engine marketing and other platforms offering pay-per-click advertising such as Facebook and Twitter. Search engine marketing is more direct and immediate than SEO and complements your SEO strategy. Unlike SEO you can chop and change frequently as your market changes and target specific demographics for a regular targeted campaigns.
With over 90% of all searches in Australia going through Google we can formulate a Google Adwords campaign for your company:
- Keyword research
- Ad copywriting
- Campaign strategy
- A+B Testing
- ROI Analysis
- Monthly reporting
Social Media Management & Marketing
Social media can no longer be ignored as a powerful communications and marketing tool, it should form part of your holistic marketing strategy. Navigating through Facebook, Twitter, LinkedIn, Pinterest, blogs and other social media can be complex but it's increasingly becoming the key to successful digital marketing.
Like all marketing, a successful strategic campaign starts with an in-depth understanding of your business, your brand and most importantly, your customers or clients. Your social media management is more than simply posting occasionally and you can't afford to trust just anybody with managing your brand in such a fast paced medium. We work with you to plan an engaging social campaign and management for Facebook, Twitter, LinkedIn and much more.
- Set up social media accounts
- Design custom profiles
- Regular social media engagement
- Prepare blogs and articles
- Monitor your digital presence
- Prepare monthly reports
Content Strategy
Thoughtful, engaging and relevant content are vital elements of a successful digital marketing strategy, crucial in building your brand's presence and growing your digital equity. The more contextual content your website contains the more authoritative your website becomes and the more successful your engagement, increasing conversion from simple site visitor to loyal customer.
The goal of a comprehensive content development strategy is to build organic search results in combination with your SEO strategy. A targeted content strategy works in conjunction with and enhances your Search Engine Optimisation (SEO) strategy. Our team of creative designers, copywriters and marketing professionals can craft compelling content across copy, images and design to build your digital equity and enrich the customer experience.
- Copywriting
- Blog Articles
- Infographics
- Editorial Guidelines
- Newsletters
- Press Releases
Email Marketing
Email marketing should never be discounted as a powerful tool and is an essential component of a good digital marketing mix. It is a flexible medium which can help achieve market growth and greater customer retention. Email marketing is a very economical tool for reaching your target audience and highly transparent.
We can set up systems for you from once-off email campaigns to seasonal campaigns, regular email newsletters to automatic responders driven by customer behaviour, actions and events. Our email management system makes it very easy to setup and use emails as a reliable marketing tool.
- Template design
- Personalised newsletters
- Custom auto-responders
- Managed mailing lists
- Campaign report
- Spam Act compliance
Key Marketing Days
Plan your marketing activity for the coming months. We created a marketing calendar for you that shows future key marketing days, special events and popular search terms.
Free Consultation – No Obligation
Get started with Blake Digital and meet our marketing team. Receive a free consultation with no obligation and get a quote that fits your business and campaign goal.
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Blake Digital promised to deliver us the website we wanted, within a guaranteed timeframe, against a guaranteed cost. They DELIVERED!
INKA Surgical
We achieved a website that surpassed our expectations. Our clients state that we have delivered the best site in the industry. -
Blake Digital relaunched our website and put together an effective AdWords campaign that has really made a difference to our business. They also continue to provide us with ongoing support by encouraging, following up and ensuring we keep our website content fresh. Thank you for the great support.
West End Legal -
Vinnies WA has worked with Blake Digital for many years and highly recommend their service and professionalism. They have assisted us in our initial digital media strategy along with delivering ongoing social media marketing, development of numerous websites plus graphic design services. We enjoy working with the Blake Digital team and will continue to utilise their services.
St Vincent de Paul Society (WA) -
Enlisting Blake Digital to create our website was one of our best decisions. It's been smooth sailing from the get-go. They did an amazing job in translating our ideas beautifully to our new website. Blake Digital have been promptly responsive to any queries we have had and spot on with their design suggestions, not to mention their expertise with the functionality of our site. Very approachable, very professional, they nailed our requirements.
Lawley Legal -
With Blake Digital’s expertise, communication and helpful staff they have taken our company’s web presence to a new level.
Diana Dann, Excess Power Equipment -
Blake Media has created digital platforms to market Windu Villas to a global audience. Our position as a leader in the very competitive luxury, private villa market in Bali is to a significant degree due to the strategic input provided by Blake Media, and the supporting digital marketing tools they have developed for us.
Windu Villas Bali