Key Marketing Dates for 2018
Are you planning your marketing year? We collated important marketing dates for 2018 in our event calendar. The range covers annual events like public holidays, Easter and Christmas, as well as special events like the Olympics in Pyeongchang this year. Search trends can also be useful for planning your marketing activity. And of course we are pleased to develop a marketing strategy that fits your brand, budget and time frame.
Things get a little crazy in March with the lead up to the new AFL season and the colourful Sydney Mardi Gras, finally everything turns green for St Patricks day. This year Easter comes early this month.
Top searches in March include:
- Formula 1
April is traditionally Easter, but this year it came early in March. Things are finally cooling down and people are starting to think about winter.
Top searches in April include:
- Fashion week
Winter is coming, thoughts are turning to winter and winter holidays. Elsewhere the Eurovision Song Contest in Europe always has people talking.
Top searches in May include:
- Mothers day
- Winter holidays
Winter hits in Australia and we suddenly get cold, heater sales take off. The end of June also marks the end of the financial year and stocktake sales.
Top searches in June include:
- Ski season
- Stocktake sales
Yup winter is well and truly here, it's the coldest month of the year, and it's now time to do your tax returns. Tax and investment advertising lead in the media.
Top searches in July include:
- Tax returns
- Ski holidays
- School break
Spring has sprung! AFL and NRL Grand Final fever hits and everyone goes footy crazy. Other than the football it's also the peak of wildflower season and Canberra holds it annual Floriade flower festival.
Top searches in September include:
- AFL Grand Final
We're now into Spring and hayfever sufferers make a bee-line for the chemist. Spring racing kicks off with the lead up to the Melbourne Cup. And don't forget all the Halloween craziness at the end of October.
Top searches in October include:
- Spring racing
November is Melbourne Cup and we all take a punt. November is also when the increasingly popular Black Friday and Cyber Monday sales hit for some great deals before the Christmas season takes off.
Top searches in November include:
- Melbourne Cup
- Black Friday sale
- Click frenzy
The Christmas holidays may be approaching but it's a time of stress for many. Children are finishing school, Christmas is everywhere and everyone is very busy getting ready for the holiday season and new year.
Top searches in December include:
- Christmas sales
- Boxing day sales
It's the new year and it's hot hot hot! This is the month for the beach BBQs, pool parties and lots of open air festivals and the Australian Open Tennis at the end of January.
Top searches in January include:
- Weight loss
- Australian Open
It's still hot, generally the hottest month of the year. There's still lots of music festivals and also the Chinese New Year. The kids go back to school for their new year and our attention turns to love with Valentines Day.
Top searches in February include:
- Weight loss
- Australian Open Surfing
- Chinese New Year
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